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Comparison of the Options Trading Web Sites OptionsHouse and Born to Sell

In this report

Trading options can be profitable and can also hedge your portfolio and stock holdings against losses. Options trading can also be risky and confusing. Using various options trading web sites, you can maximize your profits, limit your losses and reduce the risks. This comparison will review and show you different options trading web sites that will analyze all of the options, options strategies and risks. Also reviewed are options trading web sites that will allow you to trade stock and index options.

Options are not gambling, even though some consider options more like gambling, options can be profitable and hedge your stock holdings. It is important to analyze each option trade, strategy, position and the possible losses or risks with each options trade.

#1 - Born to Sell   http://www.borntosell.com/

Born to Sell is a web site that is very good at analyzing and finding you the right covered call options. Born to Sell will look for the best covered call options, screen all options and analyze your risks and possible gains or losses.

Covered calls can be risky if the underlying stock price that you sold these covered calls on rise in price and you can either lose money or lose your stock. If the stock price goes up, someone can “call” your stock from you and you will have to sell them your stock at the lower covered call price. This is why it is so important to analyze each covered call trade before you make the actual trade.

Pros:

  • Many screening, searching and analyzing tools with filters to help you find the best options trade.
  • You can search for options through the entire stock market or individual stock market sectors.
  • Income goal tools that can help you meet your monthly income goals with your covered calls.
  • A “what if” calculator that will show you possible outcomes before you buy the actual covered calls.
  • All stock and option prices are updating during the trading day.
  • A page that shows all options chains including ex-dividend dates.
  • A summary page that shows you how much time premium income you have until expiration with different scenarios that will show you if all of your positions are flat between now and expiration or are closed.
  • A tutorial and education section.
  • A free newsletter even if you don’t sign up.

Cons:

I could not find any negatives with Born to Sell. It is a comprehensive and well designed web site that will help you find the best covered call options to sell.

Pricing:

There are three different pricing options with Born to Sell:

  • $59.95 per month
  • $149.95 per quarter (3 months)
  • $499.95 per year
  • They also offer a free trial.
#2 - OptionsHouse   http://www.optionshouse.com

OptionsHouse is an online brokerage where you can trade options, ETFs, stocks and option spreads. OptionsHouse is a member of SIPC (Securities Investment Protection Corporation). They are best known for their good prices on options trades, but you can also have your IRA, stock portfolio and checking account with them also. Actually, OptionsHouse has some of the best commission pricing of most option trading firms. Their web site and trading platform include many helpful tools and screens.

Pros:

  • A risk view screen that shows you the delta, beta and risk of each possible options trade and strategy before you make a trade.
  • A call spread investigator that can find you the best option trade.
  • Covered call search and find tools for covered calls.
  • Put spread investigator screens for the best spread option trades.
  • Volatility charts.
  • Profit and loss calculators.
  • Trade generator and stock screeners.
  • Live help during stock market hours.
  • Streaming charts and news.

Cons:

Once again, I did not read any complaints about OptionsHouse. The only negative is:

  • Shorter than normal after hours trading. Pre-market trading hours are 1 hour prior to the stock markets open and after-market trading is allowed 1 hour after the market closes.

Pricing:

OptionsHouse has some of the best commission prices around. As with any stock market account, there can be many fees associated with trading different stocks, ETFs and two different option pricing plans. Some of the more common prices include:

  • $3.95 flat rate for stock trades for stocks about $2.00 per share and a fee of $0.005 per share for stocks under $2.00.
  • Five option contracts for $5.00 and $1.00 per contract over five.
  • 10 option contracts for $10.00
  • $8.50 plus $0.15 per contract, which would be 50 contracts for $16.00 or 100 contracts for $23.50.
  • $1,000 minimum to open a cash account and $2,000 minimum to open a margin account.

Currently you can get 100 commission-free trades when you fund an account with $3,000. 

  • $3.95 flat rate for stock trades for stocks about $2.00 per share and a fee of $0.005 per share for stocks under $2.00.
  • Five option contracts for $5.00 and $1.00 per contract over five.
  • 10 option contracts for $10.00
  • $8.50 plus $0.15 per contract, which would be 50 contracts for $16.00 or 100 contracts for $23.50.
  • $1,000 minimum to open a cash account and $2,000 minimum to open a margin account.
  • Currently you can get 100 commission-free trades when you fund an account with $3,000.

 

 

The Bottom Line

Both of these companies offer a wide choice of options trading tools to help you analyze your option trades. Born to Sell is especially suited for those who are only interested in trading covered calls with great analyzing tools to find the best covered call trades for your situation with the least risk. Even if your trade goes bad, Born to Sell can help you decide when it is time to get out of that trade.

OptionsHouse also has great tools to analyze your options trades whether you are writing (selling) or buying options. Great commissions on option trading will help you maximize profits. Using both of these web sites together will help you find the best option trade and strategy with low commission prices.

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Comments (2)

Exceptional write up, very informative and nicely written. Good job...voted

I bow to your expertise in this area, Sam, because I have no experience in the markets, on or off-line.

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